MANILA, Philippines – In a move that was lauded as monumental and progressive, Philippine retail giant and lifestyle brand Bench recently unveiled an ad campaign that showcased different kinds of love on February 11, 2015.
Sadly, however, not everyone seemed to be a fan of the campaign and its message. Two days after the billboards went up, a campaign on Facebook started, protesting the painting over of one of the billboards.
Love All Kinds of Love
The campaign, called "Love All Kinds of Love," showcased different couples: actress Gloria and grandson Chris Gutierrez, model and Survivor Philippines castaway Solenn Heussaff and fiancé Nico Bolzico, Preview creative director Vince Uy and boyfriend Nino Gaddi, makeup artist Ana Paredes and girlfriend, interior designer Carla Peña.
The beaming couples proudly graced the billboards along EDSA, receiving praise and an outpouring of love on social media.
Tweets about #loveallkindsoflove since:2015-02-11 until:2015-02-12Writes Vince Uy on Instagram: "I've always believed in equality and freedom, especially when it comes to love. That is why I'm so proud to be part of this mindset-changing campaign. It's about time we all #LoveAllKindsOfLove."
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